Notice how printed as are not as massive as they were before. And now, publishers and advertisers interact through online companies – some even provide pay per download services.
I have to admit how I prefer the “online” presence rather than looking at leaflets and I’m sure everyone would because everyone would rather spend time online than reading or picking up papers being giving away now.
But it’s important that we make it a point to choose the right websites to publish on too, even the right techniques and approaches.